How to Avoid an Unnatural Links Penalty

Editor’s note: The Unnatural Links update would later become known as Google’s Penguin update. Also, this post received 100+ comments when it was originally published on the now defunct

Google is constantly adjusting its search engine algorithm in an attempt to serve up the best websites and most relevant results to searchers.  They’re at it again, and this time it’s a doozy.

What’s being called the Unnatural Links update is rocking the SEO world.  In March 2012 people started receiving warnings from Google about “unnatural links” and then many of those sites’ rankings in search results have taken a nosedive.  Some sites have been de-indexed, which means their site’s pages no longer show up in Google at all. Continue Reading…