We’ve had a lot of heartbreaking news stories in the past few years, and for many Twitter users that social network was the first place they heard about some of them. It can get emotional and a little overwhelming on Twitter as these tragedies unfold, and it’s a good time for your personal and company brand to make a positive impression and contribution to the conversation – and avoid a negative one.
If you want to hang on to your followers and sound like a real and thoughtful human (or a company ran by thoughtful humans), follow these tips for tweeting during a sad news event. Continue Reading…