When many businesses start out using social media, they often focus on their number of Twitter followers, Facebook likes, etc. and desperately want to increase those numbers. That’s why “services” that offer hundreds of thousands of new “real” followers for $5 or $150 can look like a good idea. (Spoiler alert: They’re not.) Increasing your …
Back in March 2012, some website owners started receiving unnatural links warnings via Google Webmaster Tools. Often, their website’s rank in Google search results would plummet shortly after. Naturally, these people – and many other website owners who weren’t affected – freaked out. (Exhibit A: The 100+ comments on my post about it back then.) In March, Google began cracking …
Read more “Google’s Penguin update: prevention and recovery”
Blogs aren’t exactly the new kid on the digital marketing block, but boy, they sure do get the job done. Here’s why I think you should seriously consider adding a blog to your company’s website. 1. A blog shows visitors you know your stuff Whatever your industry, potential customers probably want to know you understand …
I received a great question from one of our customers at AboutUs: What is the best Twitter URL shortener? As I dove into writing an answer, I took a step back and pondered whether it’s actually a good idea to use a URL shortener when posting in social media. After all, Twitter now has a built-in URL …
Editor’s note: The Unnatural Links update would later become known as Google’s Penguin update. Also, this post received 100+ comments when it was originally published on the now defunct AboutUs.com/Jyte.com. Google is constantly adjusting its search engine algorithm in an attempt to serve up the best websites and most relevant results to searchers. They’re at …
Title tags are ridiculously important for getting more visitors to click on your website when it appears in search engine results. And lucky for you, they’re one of the simplest things you can change on your site. More SEO (search engine optimization) bang for the buck! Why title tags matter for traffic & SEO #1 Title tags are the most …
Read more “Title tags really matter for SEO, clicks & social”